The Chinese philosopher, Lao Tzu, defined leadership this way, “To lead people, walk beside them. As for the best leaders, people do not notice their existence. When the best leader’s work is done, the people say, “We did it ourselves.”
The core elements of the Challenge to Change international program are:
1. Challenge to re-brand Lionism to present a dynamic flexible organization with a membership growth plan focused on potential members younger than 40 years old and women members. Club presidents and vice presidents are challenged to develop a 4-year strategic plan for membership growth.
2. Challenge to grow by 20,000 quality members, with specific target goals for each geographic area. A special Team 20K team will facilitate development of membership growth plans, provide support and monitor accomplishments.
3. Challenge to develop new leaders by using modern techniques, conducting innovative leadership institutes, and increasing participation in e-learning.
4. Challenge to extend 1250 clubs that will invigorate the organization by adding members younger than 40 years old and women members.
5. Challenge to enhance the LCIF funds by increasing the number of Melvin Jones Fellowships to 400,000.
6. Challenge to raise CSFII funding to the challenge goal of US$200 million.
7. Challenge to revive and develop the Leo movement to its maximum potential.
8. Challenge to expand the Lions Quest Program to 50 countries.
9. Challenge to re-structure the public relations efforts globally and promote a re-vitalized brand image of Lionism. Clubs may contribute by conducting signature projects based on local needs. The purposes of Lionism should be known widely on a global level through effective local initiatives to develop public relations programs.
